Fox Biscuits chooses FuturMaster

Fox Biscuits has chosen FuturMaster’s supply chain technology.

The technology manages up to 150 deliveries a week to retailers including, Aldi, Marks & Spencer and Tesco.

“It’s crucial for us to produce exactly the right volumes and get sell-through with retailers,” said Bill Dales, demand-planning controller at Fox’s. “The demand planning software predicts what’s needed in terms of sales units to shift for the coming days, months or year. This helps us plan ahead and make sure we can deliver on what’s promised.”