Iveco to launch new used truck brand

Iveco has appointed Frank Plant to oversee the UK launch of ‘OK Trucks’, the manufacturers approved pre-owned vehicle brand.

Plant has held management roles with Mercedes-Benz and Volkswagen. As director of used vehicles, UK and Ireland, he is tasked with launching the company’s approved pre-owned vehicle brand, OK Trucks, in partnership with Iveco’s dealer network. He will also head up residual value and pre-owned sales management in the UK and Ireland.

He said: “The launch of OK Trucks offers the business potential for considerable and continual growth in the pre-owned vehicle market. We aim to offer our dealer network support to help establish OK Trucks as a trusted, reliable and flexible source of quality pre-owned Iveco vans and trucks, supported with an Iveco warranty.