Deliveroo and Waitrose expand nationwide partnership

Waitrose and Deliveroo have today announced they are expanding their partnership to meet strong customer demand for grocery delivery by adding more than 70 new Waitrose locations by the summer.

It means that Deliveroo customers will be able to order their favourite Waitrose products for delivery in as little as 20 minutes from more than 220 Waitrose locations across the country – more than two thirds of the supermarket’s stores.

Almost a third of monthly Waitrose orders on Deliveroo are from customers who have never shopped with the supermarket brand before. Top-selling items include avocados, blueberries, sourdough bread and milk.

This next phase of expansion means Waitrose will be available for the first time on Deliveroo in almost 30 new towns and cities, including Lewes, Cirencester and Newark, where the service will be live from today. It comes only a year after the partnership was rolled out to 150 Waitrose shops following a successful trial of just five sites in 2020.

Deliveroo customers will be able to order from up to 1,000 products from Waitrose, including its essential Waitrose range – the biggest value tier of any supermarket – plus its premium-quality range, Waitrose No. 1 and Waitrose Duchy Organic.

Waitrose is also trialling Deliveroo Hop, the rapid delivery service that brings groceries to customers’ doors in as little as 10 minutes, in Bermondsey in London.

“Our partnership with Deliveroo shows the strong demand for Waitrose products and that this is one of the ways our customers want to shop with us,” said James Bailey, Executive Director for Waitrose. “People’s plans change and the service ensures we are even more flexible around our customer’s lifestyle, giving them more freedom to be more spontaneous about what they eat or drink and when.”

“By expanding into these new locations, it will give our customers a greater choice of on-demand groceries and household essentials that can be delivered to their doors in as little as 20 minutes,” added Carlo Mocci, Chief Business Officer UK&I.