Deliveroo launches new rapid grocery service from delivery-only stores

Deliveroo has launched a new rapid grocery delivery service. ‘Deliveroo Hop’, which will operate from delivery-only grocery stores offering consumers grocery in as little as 10 minutes.

The service will benefit from a deep integration between Deliveroo’s newly developed grocery management technology and the company’s logistics algorithms and network of over 50,000 delivery riders across the UK.

Rapid grocery delivery will sit alongside Deliveroo’s existing and fast-growing on-demand grocery service, which already delivers from over 4,600 partner grocery stores across the UK.

The service builds upon Deliveroo’s expertise of running ‘Editions’, its existing network of over 250 delivery-only restaurant kitchens globally.

Deliveroo Hop is part of Deliveroo’s commitment to expanding on-demand grocery. The company’s delivery-only grocery stores will offer an even better consumer experience. Its grocery management technology will enable real-time inventory control providing reliable item availability to consumers and eliminating the need for item substitution.  Leading warehouse management technology, combined with Deliveroo’s logistics algorithms and existing network of over 50,000 riders in the UK enables delivery in as little as 10 minutes. Its partner-led model, meanwhile, enables a range of up to 2,000 items, including partner-branded and own-label products, such as Morrisons ‘The Best’ range which includes award-winning wines, ready meals and snacks as well as meat and fish from its Market Street counters.

The first Deliveroo Hop store launched in central London with Morrisons. The company will offer some consumers a £10 discount for their first order as well as rewards for its most loyal customers throughout the launch period.

To show its support to the local community, Deliveroo will donate surplus food from the store to The Felix Project as part of its ‘Full Life’ campaign. The campaign launched earlier this year with a pledge to deliver one million meals to families in need as part of Deliveroo’s commitment to support local communities across the country.

“Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners. We are pleased to launch the service with Morrisons, one of our largest partners,” commented Will Shu, CEO and Founder, Deliveroo.

“Morrisons has enjoyed a strong and growing partnership with Deliveroo since March 2020 which now covers more than 320 stores,” added David Potts, Chief Executive, Morrisons. “The rapid delivery grocery sector is developing quickly and is highly valued by customers. The launch of Deliveroo Hop represents another key moment, enabling customers to choose from  a wide selection of groceries from Morrisons and have them delivered by Deliveroo in as little as 10 minutes.”