Roger Black Fitness was founded in 2006 by former British Olympian and 400m silver medallist Roger Black, after retiring from professional sport.

The first Roger Black Fitness website was launched in May 2021, after selling exclusively through Argos for 14 years. Its capsule range of home fitness equipment includes folding and stationary exercise bikes and treadmills, as well as a rower and cross trainer.

Roger Black Fitness will be using Panther’s ‘room-of-choice’ delivery option, where the two-person white glove delivery specialists will also remove all packaging for Roger Black Fitness customers (if they wish) to provide optimum levels of service.

“Over the past couple of years, customers’ demands and expectations have changed significantly – especially with regards to the final-mile delivery process,” commented Roger Black, Owner-Manager and Founder of Roger Black Fitness. “We appreciate this may cost a little more but with heavier goods, it has become the norm.

“Seeking out a leading two-person delivery provider that had extensive expertise in the home fitness equipment space was paramount, as we not only wanted to provide a best-in-class service to our customers, but we also wanted to ensure that our equipment was carefully and professionally handled by an experienced specialist, particularly as some of our customers are older.”