Initially, Wincanton will manage The White Company’s existing warehouse facility in Swan Valley, Northamptonshire, and over the next 18 months, the 3PL will oversee the migration of the retailer’s central warehousing and distribution operations to its own e-fulfilment facility ‘the WEB’ in Rockingham.

James Wroath, CEO at Wincanton said: “This contract with The White Company is a big step forward for Wincanton and a significant milestone for our e-fulfilment operations.

“In due course our state-of-the-art facility in Rockingham will be The White Company’s central logistics hub and we will be helping to deliver continued growth in customer experience, efficiency and productivity for the company through greater use of automation.”