WHSmith and Deliveroo partner in new trial to provide customers with 600 products

WHSmith have partnered with online delivery company, Deliveroo, in a trial to bring their customers a new offer of WHSmith products in as little as 20 minutes.

The new partnership launched on Tuesday in Reading and will be rolled out to a further nine stores across the UK over the next week, covering Richmond, Muswell Hill, Chiswick, Brighton, Cambridge, Oxford, Leeds, St Albans and Guildford.

For the first time, Deliveroo’s growing UK customer base will have access to 600 WHSmith products on-demand, including stationery and home-office essentials, books, revision guides, gifting and toys and games.

“We’re really excited to be partnering with Deliveroo for this trial,” said Sean Toal, Managing Director, WHSmith High Street. “It will complement our existing offer and enable our customers to receive the products that they want and need from us as fast as possible from their local store direct to their door; whether that’s a greetings card, working from home essentials, a last-minute gift or a newly released book.”

The new partnership builds on a period of strong growth and consumer engagement for Deliveroo over the past year as it continues to rapidly expand its on-demand grocery and convenience offering with leading retailers. The company has approaching 6,000 grocery sites live in the UK and Ireland across major partners and smaller independent partners, an increase of more than two-thirds compared to the end of 2020.

WHSmith.co.uk already offers next day Click & Collect and home delivery for online orders and this new partnership with Deliveroo allows WHSmith to provide even greater speed to customers that need it in as little as 20 minutes.