Adnams goes to Rotherham with Clipper

Suffolk brewer Adnams has chosen Clipper to handle its end-to-end supply chain management, packing, storage and online order fulfilment capabilities.

The company was established in 1872 by George and Ernest Adnams, but beer has been brewed on its Southwold site for some 670 years.

The location of the site has led to restrictions in carrier choice, and as a result, has impacted the daily cut-off order time for customers.

Under the new deal, products will be distributed from Clipper’s site at Rotherham, allowing Adnams to extend its operational window, offering customers a later cut-off order time for next day delivery.

Charlie Darton, head of marketing for Adnams, said: “By relocating to Rotherham with Clipper, we have not only been able to offer our customers a later cut-off time for their orders, but we are also now in a position to grow our operations. The scale and efficiency they are providing us with is ensuring that our ever-increasing customer demands are being met”.

The Rotherham location also offers Adnams the ability to operate under bond as volume sales increase.

John Welsh, general manager at Rotherham, said: “We are pleased that our ‘agility matched by ability’ ethos resonates with Adnams, enabling us to address their current operational challenges, and provide them with the foundation for future growth.”