All the fun of shopping at Coop: Salvatempo becomes Joya

 
Unicoop Firenze enhances Salvatempo with Datalogic Joya

Unicoop Firenze, the first retailer in Italy introducing SalvatempoTMback in 1998, has adopted JoyaTM into its Barberino di Mugello supermarket. An additional goal reached by DatalogicTM, a leader in Europe for barcode readers, not even three months after the presentation of Joya, the self-shopping solution for the retail world.
 
Joya is the exclusive new pod by Datalogic able to enhance any shopping experience into a enjoyable activity and a time for information and where multimedia information on special offers or discounts, clips and music involve consumers in a personalized shopping experience.
 
The easy handling oft he new pod is why Unicoop Firenze has chosen Joya for Salvatempo. A personalized and interactive navigator in the hands of Members that offers information and suggestions as customers shop, so as to involve them in a totally new shopping experience.
 
Customer care leading to customer satisfaction is the main goal for Unicoop Firenze; every single detail has been studied to perfection to bring fun and full awareness to each single minute of the shopping itself. Every element in the store blends in perfectly with the rest, colours and information displayed on Joya match the store’s style and its values as if JoyaTM had always been part of the store itself. From the moment Joya is picked up from the dispenser to the moment it is returned at check out, the animated character displayed in the store is also nicely shown on the colour screen of Joya: thanks to Joya, Members will keep feeling pampered and part of a familiar environment, their favourite store.
 
The determination of putting Joya in the hands of Unicoop Members strengthens the cooperation between Unicoop and Datalogic and increases the trust placed in Shopevolution, quite an important step for Unicoop. Thanks to this solution, extremely positive results have been achieved these last few years: an average of 35% of the store purchase percentage has been brought about by Salvatempo !
 
Datalogic thus confirms its success thanks to Shopevolution, as well as its leadership in Italy (Coop, Conad, Carrefour, Auchan, Esselunga, Lombardini, Despar), France (Groupe Casino and ATAC) and Belgium (Delhaize Group and Carrefour) and shows how the knowledge of the market and of customers, once coupled with the spur to innovation, unfailingly leads to continuous growth.

Quelle: Datalogic S.p.A.