CMA CGM overworked its strategy and image
Upon becoming Chief Executive Officer, Rodolphe Saadé set a new strategic course with 4 priorities for the Group: “Customer Centricity” by creating partnerships with the customers, Continued development in maritime, inland and logistics sectors, Innovation and Digitalization, and Enhanced expertise combined with an agile organization. This new strategy is called “Shipping The Future”.
Tanya Saadé Zeenny, Executive Officer of the Group, says: “An extraordinary entrepreneurial adventure, CMA CGM is a family business which has become a world leader in just 39 years. Today it unveils its new ambition through a new slogan, a new visual identity and new graphic identity. This new ambition reflects our values of initiative, boldness and imagination, our ability to innovate and our determination to continue the Group’s development.”
This new ambition must be reflected in the Group’s image, with a new logo, the eighth since the company was founded in 1978. It is built on a typography and two new colors, recalling the French national colors.The new logo was designed by the company Brandimage. All the brands of the CMA CGM Group will adopt this new typography.