Gopuff and Morrisons launch partnership to bring instant delivery to UK customers

Immediate delivery specialist, Gopuff, and supermarket chain Morrisons have today announced a collaboration to bring thousands of products to consumers across the UK.

The multi-year partnership brings Morrisons’ own-brand and branded products to Gopuff’s platform. From today, UK customers can now order thousands of Morrisons food and grocery items for delivery in as little as 15-20 minutes.

As well as offering nationally known brands, Gopuff customers will now have access to locally loved products and brands Morrisons’ carries, such as Henderson’s Relish in Sheffield, Seabrook Crisps in the North and Sheldon’s Oven Bottom Muffins in Lancashire – in addition to the many local brands Gopuff currently offers.

“Morrisons’ product offering, sustained focus on supporting local producers and suppliers … made this an ideal partnership for Gopuff,” commented Yakir Gola, Co-founder & Co-CEO, Gopuff.

Gopuff has control of the end-to-end delivery supply chain and Morrisons controls the manufacturing, wholesaling and retailing. Together, the two companies are able to deliver a tailored, localised offering to customers across the country while continuously evolving to meet the latest consumer trends and needs.

The partnership follows a period of sustained growth for the instant commerce company across Europe, where it officially launched in the UK last November (its first international market outside of the USA) and France earlier this month. In the UK, Gopuff has already accumulated 40% category share since launch, according to YipitData.

As an aside, both Gopuff and Morrisons donate excess food to ‘Too Good To Go’, which lets consumers directly buy and collect food that would otherwise go to waste – at a great price – via an app.