How M&S improved end-to-end multi-channel
Ricky Wilson, head of operations at M&S.com will examine ways to improve the end-to-end process of multi-channel.
In particular, he will look at the Digital experience and understanding how consumer habits are changing and the effect the internet has on multi-channel. He will also consider best practices of different types of transformation strategies, which can be used to ensure multi-channel is a success by fulfilling consumers online experience demands.
The Omni-Channel conference is taking place on 28th and 29th September 2016 at the Grand Cannaught Rooms in Central London. Click here to find out more.