Kerry Logistics and Brunei govt. launch ‘Brunei Halal’ brand
Kerry Logistics and Brunei govt. launch ‘Brunei Halal’ brand Kerry Logistics and the government of Brunei have entered into an agreement to build an international brand, called Brunei Halal, to provide a comprehensive range of products and services for both Muslims and non-Muslims. Ghanim International Food Corp is the joint venture company formed between Kerry FSDA, the trading arm of Kerry Logistics, and the Brunei government. Ghanim will seek global manufacturers to make products that suit local demand, and once approved by Brunei’s halal certification body, Ghanim will package the products in the manufacturers‘ home country and market them worldwide through Kerry Logistics‘ supply chain, under the Brunei Halal brand. Services include sourcing, distribution and marketing of Brunei Halal food products. Kerry Logistics will be involved in international freight forwarding and integrated logistics management to ensure compliance with strict Halal standards. Quelle: eyefortransport |