Bayern München appoints DHL its international logistics partner

Strategic partnership: Bayern München football club relies on DHL’s logistics competence to supply its worldwide fans

DHL is now an official platinum partner and the new international logistics and eCommerce full-service partner of FC Bayern Munich. The six-year agreement running until 2020 was announced on 22 August at the Allianz Arena in Munich.In the first phase of the new partnership, fans and visitors to the Allianz Arena in Munich can use the DHL store to ship merchandise from the FC Bayern Megastore directly to their homes.

As logistics partner, DHL has been ensuring for years that FC Bayern Munich merchandise is reliably passed on to fans. The football club now also intends to profit from the international eCommerce expertise of the logistics industry’s leading company. In addition to Germany and the United States, China and other Asian countries are rapidly expanding growth markets for football. To reach these fans around the world, teams need logistics.

„FC Bayern Munich is now a global player whose fan base is constantly expanding in a large number of countries and on all continents,“ said Karl-Heinz Rummenigge, Chairman of FC Bayern Munich’s Executive Board. „We just completed our summer tour in the United States. This trip showed us once again just how much potential we have in international markets. With DHL acting as our experienced, globally respected partner, we intend to further expand our online touchpoints with our fans around the world and thus our international merchandising.“

„We are really looking forward to our strategic alliance with such a highly respected partner as FC Bayern Munich,“ said Frank Appel, CEO of Deutsche Post DHL. „Our services will create a strong base that will enable the team to build on its business success both nationally and internationally. Two strong, internationally respected brands like FC Bayern Munich and DHL will also profit from each other in the sponsoring partnership they have set up.“

Quelle: LogEastics

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