Bring Your Supply Chain Marketing into the 21st Century
As Supply Chain and Logistics buyers become more and more blind to content and marketing communications, how do you ensure the information they do see is timely, relevant and influential to them?
With inspiration from the Baseone Buyersphere Report, this fact-filled guide will help you build an in-depth understanding of the modern B2B buyer including:
- Understanding purchase intentions with buyer personas
- Matching your content strategy with the buyer journey
- Building a community of brand advocates
Download our eBook for free now, and start to master marketing to the modern B2B buyer.