CEVA wins Nasser Bin Abdullatif Alserkal contract

CEVA has signed a five-year contract with Nasser Bin Abdullatif Alserkal Est., one of the biggest importers and distributors of major tyre brands in the United Arab Emirates.

CEVA will be responsible for the management of all Alserkal’s outbound logistics and tyre distribution across the region, which will be managed from an 8,000 sq m space in CEVA’s number four site, located in the Jebel Ali Free Zone, Dubai.

Ahmad Alserkal, Managing Director of Nasser Bin Abdullatif Alserkal Est., Bridgestone Tyres Division, said: "Our strategic aim is to centralise all our logistics functions, so we benefit from streamlined activities, improved operational efficiency and can focus on our core business of tyre trading, as well as building strong relationships with our customers. CEVA’s excellent solutions designed for this specific sector and its knowledge of the characteristics of this complex market will allow us to improve the efficiency of our supply chain management, reducing costs."

John Gould, CEVA’s Managing Director, Middle East, said: "This partnership demonstrates our ability to provide comprehensive and integrated logistics services for the tyre industry. As part of our Operational Excellence approach, we are employing our six-phase project management process called Zero Defect Start-up, which aims to deliver complete compliance at the start of a new project, meeting customer-defined quality and service expectations. Our well established Freight Management operations in the region and growing Contract Logistics presence, combined with global expertise in the tire market, make CEVA the ideal logistics partner for companies operating in this industry who are aiming to expand their business in the Middle East."

Quelle: eyefortransport
Portal: www.logistik-express.com