Cirque du Soleil announces DHL as official logistics partner
Special unit of DHL Global Forwarding/Freight to coordinate global logistics of the entertainment company Cirque de Soleil
DHL is to become the official logistics partner of Cirque du Soleil. Based on a just signed cooperation agreement, the entertainment company will integrate the logistics provider into it’s worldwide supply chain activities. DHL Global Trade Fairs & Events team, a subsidiary of DHL Global Forwarding, Freight, will be supporting the event logistics of Cirque du Soleil Big Top and arena tours. DHL will also provide global logistics support for the corporate headquarters of Cirque du Soleil in Montreal, Canada. The partnership will see the two global leaders in their respective industries engage in joint branding and marketing activities for their worldwide customer bases, partners and employees.
The main logistics requirements of Cirque du Soleil consist of the set-up and dismantling of shows, and transfers between tour venues, including the use of air, sea and land transport and customs clearance services. A single Big Top show can involve the movement of up to 80 freight containers. The Canadian based entertainment company also has a range of standard supply chain requirements within its day-to-day business operations, including small package shipping, warehouse management and merchandise distribution.
„Cirque du Soleil and DHL are a perfect fit,“ said Ken Allen, CEO, DHL Express. „Both companies have grown from entrepreneurial beginnings into global brands through a commitment to conquering new frontiers and amazing and delighting the customer bases. Now we pool our respective strengths through this partnership.“
„Cirque du Soleil is delighted to be partnering with industry leader, DHL, as our official global logistics partner,“ said Finn Taylor, Senior Vice President, Touring Shows, Cirque du Soleil. „With a global touring operation spanning over 150 locations across more than 6 continents, logistics is critical to the success of Cirque du Soleil.“ A total audience of 15 million people is expected to attend any of the 19 Cirque du Soleil shows around the world in 2014.
www.dhl.at/en.html
Quelle: LogEastics
Portal: www.logistik-express.com