Amazon has launched a waste reduction initiative to limit excess packaging and make sustainably manufactured products more easily accessible.

As part of its ‘Climate Pledge Friendly’ initiative, various grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories, will be clearly labeled as sustainable in search results.

As part of the Climate Pledge Friendly initiative, Amazon is also starting its ‘Compact by Design’ programme, which identifies products that have a more efficient design. This includes the removal of excess air for products that require less packaging making it more efficient to ship.

Jeff Bezos, CEO and founder of said: “With 18 external certification programs and our own Compact by Design certification, we are incentivising selling partners to create sustainable products that help protect the planet for future generations.”

Fabian Garcia, president of Unilever North America,  said: “Amazon’s initiative will drive scale and impact for more sustainable consumption by helping customers easily discover products that are Climate Pledge Friendly and encourage the manufacturers to make their products more sustainable.

“Unilever is committed to delivering products that provide the best experience for consumers while reducing the impact that our products and our operations have on the environment.”