DATALOGIC WINS FROST & SULLIVAN INNOVATION AWARD

DatalogicTM Mobile EBS has been presented with the prestigious Frost & Sullivan „2008 Product Innovation Award“ for JoyaTM and ShopevolutionTM  , Datalogic innovative self-shopping solution. An Award Banquet was hosted in London on October 16th.

Frost & Sullivan has presented Datalogic Mobile EBS with the prestigious  „2008 European Excellence in Information, Communication & Technologies Award“ for Joya and Shopevolution; an Award Banquet was hosted on the occasion in London. This award is presented each year to acknowledge the quality and merit of companies having skilful insights into industry, products and services; it has been granted to Datalogic in recognition of its capacity to offer products and solutions able to match customers’ needs, of its remarkable product range, effective growth-strategies in a constantly evolving market and constant investing in research and development .
An outstanding award testifying to Datalogic Mobile EBS’s ability to excel in its market sector thanks to the range of new products and breakthrough technologies and also to its insight into the market expectations. Frost & Sullivan’s awards recognize companies in a variety of markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Recipients companies operate in the global market as well as in the regional one with the macro-areas of Asia Pacific and the Middle East, Europe and Africa, Latin and North America.

Joya , the new exclusive pod from Datalogic , is the result of a new idea of shopping, now a fun activity and a time for information. Thanks to this interactive tool, increasingly demanding and product-conscious customers can receive information on the characteristics of products and their nutritional content or can be informed on promotions and special offers, the net prices and the running total; self-scanning makes shopping even faster so as to involve customers in a personalized shopping experience where promotions are tailored to their needs and multimedia information on special offers or discounts is easily accessible; the result is an enhanced personal involvement and an increase in customer satisfaction. Thanks to Bluetooth technology, images, promotional videos and video games can be downloaded from stations marked with the JoyaTM  logo and placed on shelves, along the supermarket aisles.

But Joya is also an effective tool for Proximity Marketing. Thanks to this new Datalogic  pod, customers’ habits, purchase history and expectations can be monitored to deliver back to them direct and personalized messages with a far more striking impact than traditional communication. JoyaTM is therefore an effective and innovative tool which improves interactions between retailers and customers and guides the latter in their choices thus ensuring maximum redemption. Through JoyaTM customers can in their turn let retailers know their requests: both from home, using the web, and from the store, by means of the microphone on JoyaTM , thus evolving the retailers’ business toward increasing profitable results.

Quelle: Datalogic Mobile s.r.l.