Fresh Logistics to support Ribena Frusion launch

Lucozade Ribena Suntory and marketing firm TRO have chosen Fresh Logistics to assist with the launch of a range of fruit infused water products, named Ribena Frusion.

The campaign will involve storing, picking, transporting and handing out 567,000 chilled bottles. Fresh Logistics will hold product at three temperature controlled warehouses and use a fleet of four Ribena Frusion branded, refrigerated 7.5 tonners allowing them to reach 105 different locations nationwide.

The vehicles will be carrying Kiwi and Blueberry infused Ribena Frusion.

Fresh Logistics was involved in campaigns for Lucozade Ribena Suntory in 2017 and 2018.

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