pladis appoints global CEO

Snack manufacturer pladis has appointed A. Salman Amin as global CEO as of February 2019.

A. Salman Amin, global CEO, pladis.

Salman will be accountable for all the categories and geographies of the company: Europe, America, Africa to Middle East, Central Asia and Far East. He will be tasked with building on pladis’ focus to strategically diversify its global brand, McVitie’s, alongside Ulker and a range of Godiva chocolates.

Salman previously worked for SC Johnson & Son as global chief operating officer, global commercial division. He has also worked with PepsiCo and Procter & Gamble.

“pladis is just over two years old and already we’re fast becoming a global snacking leader. With Salman’s proven track record in driving transformation and growth among global FMCG players, we’re delighted to welcome him to lead our ambitious and entrepreneurial team,” said chairman of Yildiz Holding, Murat Ulker.

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