Whistl targets e-fulfilment with Prism DM buy

Whistl has invested in Prism DM, which offers a range of e-fulfilment services including B2C pick, pack and despatch, reverse logistics, cross dock and break bulk shipments and B2B distribution for wholesale and retail.

Prism DM has facilities in Farnborough and Rushden. Clients include: Long Tall Sally, Oliver Sweeney, Brand Alley, Warner Brothers Studios, Le Chameau, National Trust, Sport Pursuit, and Emma’s Diary.

Prism DM Holdings Ltd has two main subsidiaries, Just Data Systems Ltd and Prism DM Ltd, which together had a turnover of some £10m in the year to 31st January 2017.

As part of the deal Lieneke Happel will become the new managing director of Prism and will work with Rashpal Gill and the team. Mike Thom, founder director of Prism will stay with the business on a part-time basis for the next two years to help with its strategic development.

“The move into e-fulfilment is a natural progression for the company and extends our offering in the supply chain,” said Whistl chief executive Nick Wells.

“The 180 Prism staff will continue to provide excellent service, expertise and know-how to the business and with our size and scale we hope to maximise its potential in the future.”

Mike Thom, said: “I have every confidence that this investment by Whistl will accelerate the business to the next level, while maintaining the core service values we have developed over many years.”