DHL to launch new product campaign
DHL Express will launch a new product campaign on October 4th that underlines its time-critical shipping capabilities. With trade volumes surpassing pre-economic crisis levels on key international trade lanes, DHL is highlighting its cross-border shipping expertise for export-oriented businesses. The "No One Knows" advertising campaign targets SMEs around the world, as well as key industry companies, and focuses on DHL’s unique knowledge of markets on worldwide, regional and local country levels, gained during forty years of providing cross-border service in more than 220 countries. According to recent data released by the Transport Research Centre of the Organisation for Economic Co-operation & Development (OECD), airborne trade between Europe and Asia, Europe and the Middle East as well as Europe and the Americas has gained momentum in recent months, despite the recent global economic downturn. On particular trade lanes, such as trade routes from Germany, the UK and France to destinations outside the European Union, trade volumes have now surpassed pre-crisis levels in both directions. The data suggests a strong structural demand for higher-value fast-to-market goods, which typically travel by express. DHL’s campaign will focus on its time-critical cross-border express shipping capabilities, particularly for customers in the healthcare/life sciences, technology, oil & energy and automotive industries. DHL was the first international express company to begin operations in China – 24 years ago, and the campaign in that country will be focused on the theme: "No One Knows China Like We Do". The DHL campaign will run in thirty countries, including China, India, Brazil, Mexico, the UK and Germany. Quelle: eyefortransport |
