Fowler Welch increases dairy portfolio for Bradburys

Bradburys Cheese has selected Fowler Welch as its distribution provider for a three year contract.

The move initially saw the chilled food distribution giant manage the full supply of cheeses to Tesco, Sainsbury, Wm Morrison and Brakes from the Bradburys HQ in Buxton, and will now also supply to Waitrose, Aldi, Lidl and Bidfood.

The volume is being managed through Fowler Welch’s facility in Nuneaton and reduce Bradbury’s food miles.

Brain Owens, operations director at Bradburys, said: “Since getting on board with Fowler Welch, the team have shown tremendous flexibility in responding to our specific needs.  We have received excellent service levels which is vital to ensuring we continue to grow with our customers by providing full, reliable supply in to them.”

Jon Lee, head of sales at Fowler Welch, added:  “From the first meeting with the Bradburys team it was clear that their vision aligned with what Fowler Welch could offer and we’re delighted that this new relationship has grown significantly within the initial contract term.”