Maersk Line cuts capacity on Asia – Europe trade
Danish container shipping company Maersk Line takes steps to increase profitability of its liner services from Asia to Europe
As a measure to dampen the price competition in liner shipping business from Asia to Europe, the Maersk Line management just launched a program to cut capacity. According to a press release the current offer shall be reduced by nine per cent. The aim of this measure is to improve vessel utilisation and profitability without giving up any market share.
In spite of reduced capacity Maersk Line wants to keep its share of market growth also in 2012. According to shipping analysts Asia-Europe container traffic would grow 1.5 per cent in 2012 (2.8 per cent in 2011). The Daily Maersk product line introduced last year will be continued without any changes in 2012, discloses Chief Exective Officer Soren Skou.
Quelle: LogEastics
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