New brand identity for GEFCO

GEFCO has updated its logo as it pursues growth through international expansion and innovation.

The company, which was originally part of French motor manufacturer PSA, has been broadening its activities to cover a wider scope, from freight transport by road, air, rail and sea to fourth-party logistics. It has developed new activities, such as GEFCO Industrial Services, which manages high-value modular sub-assembly operations at its clients’ manufacturing plants.

New sectors, including aviation, manufacturing, heavy equipment, energy, life sciences and healthcare, fashion, consumer goods, food and electronics, now account for one third of GEFCO’s revenues.

Luc Nadal, president of the management board, said: “Our open-mindedness, combined with our ability to listen and learn from our partners, means we always go the extra mile. Our updated branding reflects this, with a new logo and signature. The new yellow box with our brand name represents a window onto the world, while our new signature, Partners, unlimited, expresses our ambition and reaffirms our commitment to our customers and partners.”