Gist is re-branding its Dutch-based businesses

Gist becomes the new business name for the Dutch bases supply chain brands Van Dongen, Soonius and Peeman
 
Gist, a well-known name in the United Kingdom supply chain industry, is re-branding its Dutch-based businesses (Van Dongen, Soonius, Peeman) to consolidate its brand as a single entity, in place of the separate brand names it currently promotes. Their decision to move to one brand across Europe is intended to reduce confusion over the many existing sub-brands and to promote its larger, value adding supply chain expertise.Gist provides supply chain operations for major retailers as well as managing global end-to-end supply chains for fresh produce, flowers and plants. The business specialises in managing time and temperature sensitive products.
 
Martin Gwynn, Chief Executive, Gist, said: "The move to one Gist brand is an exciting change; it will reinforce to our customers and the industry as a whole the value and expertise we offer throughout the supply chain. Although business in each area will continue as usual, we anticipate this move will deliver further value for our existing and future customers."
 
Gist Limited is a supply chain company with a long history, spanning over 100 years. Their 3,000+ customers cover a wide range of commercial and industrial sectors, and many utilise their specialist skills in managing supply chains for perishable and chilled products.
 
Gist’s 5,000 employees are based in 53 operational sites throughout the UK and continental Europe. Through the extensive network of sites and close partnerships they manage UK, European and global end-to-end supply chains from Europe, Asia, South America and South Africa.
 
Gist is owned by leading gases company The Linde Group. The Linde Group has an annual turnover of EUR 13.8bn, through which Gist benefits from global capability, synergy and scale.

Quelle: LogEastics

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