IAM targets Irish market for Jet Airways
Jet Airways Cargo is following up its success in the UK with a drive to grab a share of the Irish market. The airline now has plenty of cargo space following its introduction of larger B777 aircraft on its primary London-Mumbai route, and can transfer cargo from all Ireland’s major airports using overnight express road feeders. Jet Airways began operations to Europe just two years ago. Now it has 14 B777 flights per week from London to Mumbai, plus daily A330 flights to Delhi, and 3 x weekly A330 services to both Amritsar and Ahmedabad. Even with a full passenger load, Jet Airways now has 22 tonnes of palletised cargo capacity on its Mumbai flights. The airline is also likely to upgrade its Delhi services from A330 to B777 operation during winter 2007. Despite its recent entry, Jet Airways has already carved a major slice of the UK market. Although it has around 29% of total available space to Mumbai, and 16% to Delhi, its market share typically hovers around 40% and 45% respectively. Recently-appointed Irish GSSA IAM now aims to repeat the airline’s UK success in Ireland. IAM’s MD Ian McCool says: “Jet Airways is still a relatively unknown quantity here, but we aim to change that. “This is a quality carrier with a very young fleet and a determination to make its mark. Instead of just grabbing market share with low rates, Jet Airways is firmly focused on bringing new standards of service to a market where quality has often been hard to find. “With a flown-as-booked record consistently above 95%, and our own tightly-controlled road feeder system for shipments from Dublin, Cork, Shannon and Belfast, we expect Jet Airways to find a market particularly among high-value exporters who demand speed and reliability, such as our growing pharmaceutical sector.” The Jet Airways fleet of 62 aircraft has an average age of just 5.1 years. The airline operates over 340 flights per day to more than 50 destinations, and plans to further extend its network to North America, Europe, Africa and Asia with the progressive addition of more B777 aircraft currently on order. IAM represents 14 leading airlines, and is Ireland’s largest cargo GSSA company. It forms the core of an expanding group which provides cargo handling, air cargo road transportation and aviation training. IAM is the exclusive Irish member of EGSAC, the network of independent cargo GSSA companies with 60 offices in over 30 countries. IAM Group Or Pilot Marketing Services: |