Latin-American global brand: LAN and TAM Airlines become LATAM
The decision to introduce the new brand LATAM is a major step in the group’s integration strategy
Following intense work of integrating LAN Airlines and TAM Airlines, LATAM Airlines Group has decided to unify the two brands under one roof. The most important Latin-American airline group will operate under the name LATAM. It will be the first airline (group) striving for a globally leading position with authentic Latin-American identity.
“LATAM” will bring together all the passenger and cargo airline operations of the LATAM Airlines Group carriers: LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador; in addition to TAM Linhas Aéreas S.A., and its subsidiary TAM Air Transport Mercosur S.A., TAM Airlines (Paraguay), and the cargo carriers comprised of LAN CARGO, LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air.
The merger forms one of the world’s biggest airline groups regarding their network connections, offering passenger flights to 140 destinations in 24 countries and cargo services to 144 destinations in 26 countries using a fleet of 318 aircraft. In total the group has more than 53,000 employees. The shares are traded at the stock exchanges in Santiago and New York in the form of Form ADRs and in São Paulo in the form of BDRs.
Quelle: oevz.com