Meyer & Meyer launches complete multi channel solution
| tube4fashion: multi channel specialists network delivers fashion articles to the living room The fashion logistics specialist Meyer & Meyer, based in Osnabrück (Germany) has expanded its service range and founded tube4fashion – an company that implements complete multi channel solutions for enterprises from the textile branch. The newly founded company addresses providers of solutions for shopping via internet, TV, mobile service or by mail order. tube4fashion offers them all components ranging from setting up and designing online shops to marketing and financial management, customer service, transport and logistics services. Meyer & Meyer has added delivery to the living room to its service portfolio that was previously dominated by transport of raw materials, production and storage logistics and distribution to the point of sale in retail. tube4fashion forms a network of experienced partner enterprises to implement the multi channel solutions. These partner enterprises are experts who are specialising in clearly defined tasks, e.g. payment, digital photography, online marketing or debtor management. As the founder of tube4fashion Meyer & Meyer takes over the complete physical goods handling from goods receipt to warehousing management, order-picking, dispatch and returns handling. As the services of the enterprise have a modular form, the network is also able to implement the complete service range, but also segments for the customers. If e.g. there is already an online shop, it can be integrated into the whole concept of multi-channelling. According to Meyer & Meyer the competitive advantage for customers is, that all information is bundled by tube4fashion, which makes the user able to implement the complete multi channel trade with a single contact person. The core element of this business model is an information technological middleware, which links the fashion enterprises, tube4fashion and all parties concerned via ports to each other. Data and information of different IT systems to handle orders are exchanged, bundled and evaluated by using this middleware. Quelle: LogEastics |