Müller Transporte is on the road with new design

Müller Transporte (Austria): The design of the snow white trailer trucks and red-white-red Müller-M was rebranded for the first time in many years

For Müller Transporte GmbH optical modernisation and the new truck design were the next logical step to follow a successful expansion and massive investments into the fleet and logistics infrastructure in the past years.

Therefore large pictures of goods transported by Müller Transporte on behalf of their customers were added to the previously purely white appearance of the truck fleet. This way the company offers an “insight“ to the trucks and their varied operations. Strawberries, tomatoes, cherries, roses and apples were selected for the first pictures and can be seen on the road already in Austria and Europe since a few days ago.

Fritz Müller, CEO of Müller Transporte, comments: „A pleasant side effect of the new design is that there is now more public understanding why our trucks are often on the road on weekends as well. Now it is clearly recognizable at first glance, that food and other perishables are being transported for the retail industry and its customers at the weekend and have to be available. “

The new design concept was developed by the Vienna-based communications agency The Skills Group and was implemented graphically and technically together with various partners.

Müller Transporte GmbH headquartered in Wiener Neudorf, Lower Austria, was established in 1959 and is today one of Austria’s leading transport companies in the segment of temperature controlled truck loads. The fleet comprises more than 200 modern cool semitrailers. At their four locations in Austria and the neighbouring countries there are more than 390 employees on the payroll, also operating the company’s own cool and ambient warehouses.

www.muellertransporte.at

Quelle: LogEastics
Portal: www.logistik-express.com