UPS appointed as global logistics partner for Taylor Swift’s 6th album
10x “Grammy” winner Taylor Swift and UPS are partnering to deliver a new experience for customers, fans and employees in celebration of Taylor’s 6th studio album, “Reputation”. UPS developed a specialized, global logistics and distribution solution that includes both the secure distribution and shipment of CDs to retailers at a precise moment in time, along with the final delivery of the CDs to online consumers.
As part of the solution, for the first time in the company’s 110-year history, select UPS package delivery cars will be decorated with Taylor Swift’s album cover image on the side of the truck, in celebration of the launch and distribution of “Reputation”.
The UPS package cars with Taylor Swift’s album cover on them will roll out in cities across America, beginning with Nashville, Atlanta and New York City on Sat., Aug. 26. UPS will announce via social media when the package cars will arrive in other cities.
The relationship between UPS and Taylor Swift dates back more than a decade. On June 3, 2006, sixteen-year-old Taylor Swift and a few others gathered around boxes and boxes containing copies of her first single “Tim McGraw.” There was a stack of UPS labels on the coffee table printed with the addresses of radio stations across America who would hear her song for the first time. UPS delivered those packages in 2006 and now, eleven years later will be delivering her new album to dedicated fans.