Whitebox launches e-commerce technology Omnifi to unite brands’ customer, sales and logistics data in one platform

Whitebox, an e-commerce management platform for brands, has launched its new business intelligence technology, Omnifi.

The proprietary technology solves the problem of having fragmented data across selling channels, uniting marketing, sales and logistics. According to a press release from the company, this is the first technology of its kind to provide brands and retailers a comprehensive view of their customers across digital channels into a single source of truth for all of their e-commerce needs – the first solution publicly available from Whitebox is Omnifi Insights, which powers the services offered by its Marketplace Growth Agency.

Omnifi Insights offers brands access to tools and a team of data scientists at Whitebox to gain insights from their e-commerce transactions. The solution also enables brands to gain critical learnings from their return on ad spend (ROAS), see a clearer picture of consumers’ entire shopping journeys, and identify new revenue potential for growth. Early adopters include global herbal throat lozenge brand Ricola and plant-based snack brand Snacklins.

“To take a product to market today, brands need to make a lot of decisions, yet they are challenged by a lack of transparency and access to reliable omnichannel data to understand their ecommerce business,” said Marcus Startzel, Whitebox CEO. “These current gaps in knowledge – a common challenge for brands – create missed growth opportunities and customer insights. Omnifi Insights offers brands the visibility needed to quickly measure their business’ performance, understand their customer’s purchase journey and ultimately identify revenue potential.”

“Access to data and meaningful insights are essential for a small business like ours,” added Jeremy Sherman, Snacklins Marketing & E-Commerce Manager. “Whitebox’s Omnifi has been a huge leap forward in our understanding of what’s working and what’s not when it comes to our advertising performance, the competitive landscape, consumer demographics, and so much more. The best part is that the Whitebox team helps us make sense of all the data, allowing us to focus on the most important insights to move our business forward.”