DHL signs Official Logistics Partner deal with MotoGPTM
Experienced motor sports team to handle logistics of 18 races in 14 countries on four continents
DHL has signed a three-year partnership deal with the world’s premier motorcycle racing championship, MotoGPTM. The partnership will see DHL support the logistics needs of MotoGPTM and its sister championships, Moto2TM and Moto3TM. The 2015 MotoGPTM season features eighteen races in fourteen countries spanning four continents. Each season, more than 80 bikes and 350 tons of equipment for the teams and the championship organizers need to be transported by sea, air and road across a total distance of approximately 90 000 km within just nine months. With tailored solutions for packing and handling motorsports equipment and in-depth knowledge of customs and transport regulations in all the markets where MotoGPTM operates, DHL is well positioned to help ensure that the ‘race before the race’ runs seamlessly and on-time.
Apart from the logistics activities, the partnership will include extensive marketing opportunities. In addition to customer hospitality and logo usage rights for customer marketing initiatives, DHL will benefit from track-side advertising at MotoGPTM races providing exposure to live television audiences in 207 countries.
“This new partnership with MotoGPTM, the oldest of all motorsports world championships and the premier racing event on two wheels, further showcases that DHL is the provider of choice to the motorsports and automotive sectors,” said Ken Allen, CEO, DHL Express. “We are very excited about having the opportunity to get behind the handlebars of the championship’s logistics operation and to offer high quality international shipping services to MotoGPTM. As with the other motor racing championships in our world-class partnership portfolio, MotoGPTM will also give us an opportunity both to engage with an incredibly passionate global fan base and to create even more high octane experiences for our own customers, employees and partners.”
DHL has over 30 years of experience in motorsports logistics. The company partners with a number of motor racing championships and teams, including Formula 1®, Formula E, WTCC, WEC, Andretti Autosport, Audi_ABT and Kalitta Motorsports.
source: oevz.com