New milestone in global data synchronization set

Kraft, Nestle, Procter & Gamble and METRO Group make business history in Russia with global data synchronization

Leading global manufacturers Kraft Foods (KFT), Nestlé (NESN) and The Procter & Gamble Company (PG), along with German-based retailer METRO Group (MEOG.DE), announced in December 2008 they have extended the use of the Global Data Synchronization Network (GDSN) to synchronize item data in Russia.

The supply-chain partners are leveraging the GDSN connections of two world-leading GDSN data-pool providers. Kraft, Nestlé and P&G are members of 1SYNC, the world‘s largest data pool; METRO Group uses SA2 Worldsync as its global home data pool, which is also the GS1-approved country data pool for the entire Russian user community.

Kraft, Nestlé and P&G intend to synchronize their product catalogues in multiple countries with METRO Group representation, and expect to realize supply-chain benefits such as reduced paperwork and strengthened service levels thanks to faster setup of new items and more-accurate product data. 

In addition to Russia, METRO Group is currently synchronizing GDSN data via SA2 Worldsync in Germany, Poland and the U.K. The retailing company is working toward rolling out its efforts to other countries, such as Denmark and Hungary. The GDSN not only leverages the achievement of global standards as recommended by GS1, but also ensures ongoing business and improved efficiencies for a growing geographical span of trading partners. The adoption rate of the GDSN is steadily increasing and currently contains more than 3.1 million registered items with Global Trade Item Numbers (GTINs).

Quelle: SA2 Worldsync

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