Port of Kiel changes marketing concept and corporate design
Modified position of the seaport of Kiel leads to a new marketing concept as Port of Kiel by mid March
The Seehafen Kiel GmbH & Co. KG has a new corporate design. The new marketing concept and logo of the Port of Kiel – consisting of five stylised ships coming together to form a star – was presented in public for the first time at the Cruise Shipping Miami fair, 12-15 March. According to Dr Dirk Claus, Managing Director, the new corporate design reflects the successful positioning of the company as a provider of modern terminal facilities in city centre location with high service quality. “It is our aspiration to offer all customers a first-class and at the same time a very personal service. This is true not only of freight handling but also in the passenger sector”, commented Dirk Claus.
The new marketing image of the Port of Kiel is the work of the widely respected Hamburg agency MUTABOR Design, the managing director of which once studied at Kiel’s Muthesius Academy of Fine Arts & Design. “With this new image we want to further raise the level of awareness of the Port of Kiel both at home and especially abroad”, says Dirk Claus. “The port is active in an international setting and so it is only logical that the English designation Port of Kiel be used in its logo”, he adds. The new design will be gradually phased in from this spring so the new logo will soon be on view at all the terminals in Kiel. It is planned to follow that by extending the new marketing image to subsidiary companies. The German designation Seehafen Kiel, which has been used until now, will be retained in the name of the company.
The Port of Kiel is one of the most versatile and economically viable ports in the Baltic Sea region. The port profits from its direct links to rail and motorway networks as well as from its location at the entrance to the Kiel Canal, the busiest man-made waterway in the world. Last year more than six million tons of cargo were turned round and two million passengers boarded or disembarked from ships in Kiel.
Quelle: LogEastics
Portal: www.logistik-express.com