Start of a global digital innovation at CMA CGM Group

French shipping line CMA CGM Group is launching the first real-time container tracking mobile application for the international clients

The CMA CGM Group  announces the launch of its first mobile application offering a follow-up solution and real time data collecting on the container’s position, the upcoming vessels departures and other services by the shipping line. The application is available on the App Store and Google Play in five languages (English, French, Spanish, German and Chinese). Users will be able to follow loading operations, search for routes or consult vessels schedules.

After CMA CGM announced its investment last February in the startup TRAXENS, specialized in container geolocation, the Group is now pursuing its digital development with the launching of its first mobile application. 34 % of the phone calls from clients aim at getting information about a container’s position. This new mobile application will therefore save time and offer instant information.

Other functionalities such as an “Eco calculator” will soon complete this new application, allowing the clients to know exactly the carbon footprint their container produces. “The Launching of this mobile application is only the beginning of a vast technological innovation program by CMA CGM” said Elie Zeenny, Senior Vice President, Group IT Systems.

CMA CGM, founded and led by Jacques R. Saadé is the world’s third largest and France’s top container shipping company. Its 445 vessels call more than 400 ports in the world, on all 5 continents. In 2014, they carried 12,2 million TEUs. With a presence in 150 countries, through its 655 agencies network, the Group employs 20,000 people worldwide, including 2,400 in its headquarter in Marseilles.

www.cma-cgm.com

Quelle: LogEastics
Portal: www.logistik-express.com