Veganuary and Dry January drive supermarket sales
The grocery market grew 0.3% in the 12-weeks ending 26 January driven by Dry January and Veganuary promotions, according to Kantar WorldPanel. Fraser McKevitt, head of retail and consumer insight at Kantar, said: “[People] who committed to drinking less in January helped the retailers boost sales of non-alcoholic beer by 37% and adult soft drinks…