Emirates becomes a Formula 1 Global Partner
The Arabian airline Emirates and the Formula One group have announced a five year agreement
Emirates sets a signal in racing: The international airline and the Formula One group have announced a five year agreement, appointing Emirates as a Global Partner of Formula 1®, starting with this year’s racing season. The announcement was made on 5 February by Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive, Emirates Airline & Group and Bernie Ecclestone, chief executive officer of the Formula One group.
Emirates will have a strong branding presence at 15 races on the 2013 FIA Formula One World Championship™ racing calendar across Europe, Asia, Australia and the Americas. Starting at the Grand Prix™ in Malaysia, the distinctive Fly Emirates-branding will be seen at historic circuits such as Silverstone in Great Britain, Monza in Italy and Interlagos in Sao Paolo, Brazil, or the Nürburgring in Germany. As part of the Formula 1® Global Partner agreement, branding will be displayed on circuit bridges and associated ground signs, and Emirates will make full use of the world-renowned Formula One Paddock Club™.
“This is an exciting global opportunity to align two world leading brands. The ambition, cutting-edge technological standards and worldwide reach of Formula One go hand in hand with Emirates’ vision and ambition,” said Sheikh Ahmed.
Bernie Ecclestone commented: “Emirates has a first class international reputation and I’m very pleased to welcome such a prestigious company as a global partner of Formula One. With considerable overlap between their priority markets and our own I look forward to many successful years working on this important partnership together.”
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