Manchester United names DHL its official logistics partner
DHL and football club Manchester United start integrated marketing and logistics partnership for three years
DHL has signed a contract to become the official logistics partner of Manchester United, the most popular football club in the world. According to the agreement DHL will undertake a range of logistics services on behalf of the UK premiere league club over three years. The partnership covers a wide range of integrated B2B and consumer marketing activities and events across many platforms including digital advertising perimeter boards in the stadion, matchday programme, club website and selected events at Old Trafford. In addition, DHL will work with the Manchester United Foundation and develop a series of programmes to help vulnerable young people in local communities. David Wilson, Senior Vice President Sales, DHL Express (Europe) said: "This agreement adds another world-class relation to our wide portfolio of global logistics partnerships. Teaming up with prestigious partners such as Manchester United reflects our ability to provide unparalleled logistics services for quality-focused customers across the industry." Manchester United’s Chief Executive, David Gill, comments on the deal: "DHL are a globally recognised organisation and their commitment to excellence and high standards makes them an ideal partner for Manchester United. I’m delighted to welcome them to our family of sponsors and look forward to the opportunities this partnership will create." Quelle: LogEastics |